wondered how monotonous the swiss watch men industry would be if every watch was made in the same way? Does each model look the same? Does every watch show the hands and time with the same design? Fortunately, for our watch connoisseurs, there are many luxury watch brands that have broken traditions and boundaries, creating high-quality timepieces that can be inlaid with a desktop movement, providing the wearer with a unique timing experience, such as SEVENFRIDAY, 2012. The founder of the company, Daniel Niederer, went all out to realize the epitome of modern timekeeping with the first-generation industrial-inspired equipment P series. The brand sold more than 12,000 watches in one year, which marked the demand for new, refreshing timekeeping accessories from collectors in the luxury watch world. With the help of his colleague Arnaud Duval, both innovators went against the stereotyped traditions of timekeeping and created a vibrant concept that has now become one of the most unique and easily recognizable watch cases in the world. You only need to check the information of the SEVENFRIDAY watch to know exactly the personality type of wearing this watch. Confident, weird person. interesting. SEVENFRIDAY’s new T series once again provides a new angle for timekeeping, and is inspired by the concept of transparency and gradient, and adopts a new skeleton movement.

The graphic design of the T series encourages the wearer to dive into the interface of the watch and explore all levels of SEVENFRIDAY technology. It is a brand new and novel timing function, following the success of last year’s innovative technology (inspired by the ultimate industrial symbol-spacecraft, launched in 2018 M3/01). Like other hugely successful SEVENFRIDAY watches, the S series S3/01 and S3/02 carbon fiber versions are becoming more and more popular, and the T series will become one of the most popular designs so far. It celebrates the typical SEVENFRIDAY posture with T2/01 gradient green and T3/01 gradient blue models, equipped with a smaller and thinner case shape and movement, inspired by the industrial technology department, so the letter “T” is quoted.

The wrist size of SEVENFRIDAY T series watches is 45mm x 45.6mm, which is 2mm smaller than P, M and S series watches. In other words, they will definitely hold a punch on the wrist, with a thickness of 12.95mm made of stainless steel, and a smooth black PVD coated surface. The case also has a unique surface treatment effect. Gradient Green watches are polished, brushed and sandblasted, while Gradient Blue watches also have a groove lining structure and are refilled with silver berlac paint.

Both types of engines are TMI Seiko NH70 movement. It offers an impressive 40-hour power reserve, and its intricately arranged components are displayed through the familiar skeleton dial used throughout SEVENFRIDAY’s legacy. Most importantly, the T series T2/01 and T3/01 are equipped with the same sunglasses as the brand’s new glasses series Icon Tiny. In the past few years, the company’s growth and their progressive efforts to create fashion accessories for modern gentlemen have allowed collectors to enjoy bold and iconic styles by mixing and matching works from the SEVENFRIDAY world. The sunglass material of the gradient blue and gradient green translucent dial has integrated flash processing and white and red embossed printing. The minute and hour hands are also coated with luminous technology, so that the wearer can refer to the time when needed. Finally, the hardened K1 mineral glass has an anti-reflective coating, so that the dial can be clearly seen at any given time, whether indoors or exposed to sunlight.

The SEVENFRIDAY T series T2/01 gradient green dial is finished on a green canvas strap with tonal stitching and brown lining, while the T3/01 a gradient blue dial is finished on a stylish leather blue calfskin strap, and With hollow holes, tonal stitching and fashionable red stitching.

The choice of clocks is a way of life, status, personality and most importantly the expression of mood. SEVENFRIDAY is one of the new era brands sweeping the watch industry. Curiosity draws you into its unusual design language and makes you realize how the charm of SEVENFRIDAY watches has developed rapidly due to the exponential growth of its Internet applications.

The brand was officially launched by Daniel Niederer in 2012, reflecting the integration of unconventional design and innovative technology. The name is a modern interpretation of the old Latin proverb Carpe diem, which means “seize today”. The spirit of the brand is to ensure that you live your daily life like a Friday, so enjoy the famous #liveSEVENFRIDAY experience. With the release of the first P series in 2012, the brand has attracted a cult following, and shop owners can share their watches online, especially on Fridays. SEVENFRIDAY has sold more than 76,000 timepieces, including a series of innovative new series such as M series, S series, T series, V series, Q series, W series and non-series.

Each watch pays attention to details to cater to the preferences of many people in the new era. For example, the original P1 series is equipped with a 47mm case. Despite its small size, it is smaller due to its lugless design. All other series offer design elements, such as multi-layer dials with avant-garde hands, seconds dial and 24-hour display, as well as a glimpse of the movement balance wheel, giving the watch real depth, texture and greater visual appeal.

Reasons for establishing SEVENFRIDAY as a true luxury watch brand
The history of watchmaking is fascinating, and its history can be traced back to Switzerland in the 16th century. Generally, Swiss watches represent the best quality, craftsmanship and luxury. On the other hand, Japanese watchmaking is a recent phenomenon in the 20th century, and brands follow practical and practical watchmaking methods. These Japanese brands succeeded in finding a place aspiring for quality in the affordable luxury category. Therefore, there are reasons why SEVENFRIDAY watches are popular. Although the design and use of the Miyota movement made in Japan deviated from Swiss norms, these watches even turned true hobbyists into fans!

The following reasons help to establish SEVENFRIDAY as a true luxury watch brand and redefine “Swiss made” watches:

Movement
Some purists may mistakenly believe that using a Japanese Miyota movement is a disadvantage, but this decision represents one of SevenFriday’s greatest strengths. In terms of functionality, these movements have extraordinary value for luxury timepieces, and this accessibility alone makes them extremely desirable.

creativity
The bulky SEVENFRIDAY watch is unique, with a 47mm curved square case heavier than the case, intricate dials, atypical “industrial theme” dials and bright and eye-catching color options.

Practicality
SEVENFRIDAY watches are highly practical, robust, and can be worn in “everyday” situations. In addition, as luxury timepieces, they have a high degree of credibility, so this feature will not sacrifice the reputation value of the brand.

In order to make watch enthusiasts get huge profits, we have taken very careful measures. Each watch is uniquely packaged and has a unique number. These subtle differences have consolidated SEVENFRIDAY’s position among watch collectors.

These unique luxury watches make you feel the #liveSEVENFRIDAY experience, and these surprises are also amazing!